Contemporary Issues Social Media Marketing PDF E0374c352

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Contemporary Issues in Social Media Marketing PDF




: Contemporary Issues in Social Media Marketing

ISBN : #1138679186 | Date : 2017-07-26

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PDF-b64cf | In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applicati… Contemporary Issues in Social Media Marketing


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